[Case 03]
Empowering investors with a seamless, transparent, and accessible platform to trade and grow their wealth with confidence.
Fintech Brand Identity
Strativa Brand Identity
A trusted identity built on clarity, security, and accessibility in trading.
[Project Overview]
Strativa is a web-based stock exchange platform designed to make investing simple, transparent, and accessible. The project focuses on building a strong brand identity that reflects trust, innovation, and professionalism, ensuring users feel confident and connected when trading. By combining intuitive design, clear communication, and a consistent visual language, Strativa positions itself not just as a trading tool, but as a recognizable and reliable financial brand.
[Problem Statement]
Many stock exchange platforms feel complex and untrustworthy, making it difficult for users to trade with confidence. Strativa seeks to solve this by creating a clear, reliable, and user-friendly platform that strengthens trust through a strong brand identity.
[Industry]
Fintech Brand Identity
[My Role]
Lead Designer
[Platforms]
Desktop
[Timeline]
August 2025- September 2025
[Persona]

John Robertson
Marketing Manager
Seeking a simple, trustworthy, and accessible way to trade stocks without the complexity of traditional platforms
Age: 29
Location: Accra, Ghana
Tech Proficiency: Moderate
Gender: Male
[Goal]
Trust & Credibility
Clarity & Simplicity
Modern & Engaging
[Frustrations]
[Process]
[Outcome]
Strong Brand Recognition
Trust and Credibility
Consistency Across Platforms
[Key Learnings]
