[Case 03]

Empowering investors with a seamless, transparent, and accessible platform to trade and grow their wealth with confidence.

Fintech Brand Identity

Strativa Brand Identity

A trusted identity built on clarity, security, and accessibility in trading.

[Project Overview]

Strativa is a web-based stock exchange platform designed to make investing simple, transparent, and accessible. The project focuses on building a strong brand identity that reflects trust, innovation, and professionalism, ensuring users feel confident and connected when trading. By combining intuitive design, clear communication, and a consistent visual language, Strativa positions itself not just as a trading tool, but as a recognizable and reliable financial brand.

[Problem Statement]

Many stock exchange platforms feel complex and untrustworthy, making it difficult for users to trade with confidence. Strativa seeks to solve this by creating a clear, reliable, and user-friendly platform that strengthens trust through a strong brand identity.

[Industry]

Fintech Brand Identity

[My Role]

Lead Designer

[Platforms]

Desktop

[Timeline]

August 2025- September 2025

[Persona]

John Robertson

Marketing Manager

Seeking a simple, trustworthy, and accessible way to trade stocks without the complexity of traditional platforms

Age: 29

Location: Accra, Ghana

Tech Proficiency: Moderate

Gender: Male

[Goal]

Trust & Credibility

Clarity & Simplicity

Modern & Engaging

[Frustrations]

[Process]

[01] User Research

User Interviews – Gathered insights from both novice and experienced investors about brand expectations.

Surveys – Collected feedback on preferred colors, tone, and visual style that evoke trust and reliability.

Competitive Analysis – Reviewed other financial platforms to identify gaps in branding and differentiation opportunities.

[01] User Research

User Interviews – Gathered insights from both novice and experienced investors about brand expectations.

Surveys – Collected feedback on preferred colors, tone, and visual style that evoke trust and reliability.

Competitive Analysis – Reviewed other financial platforms to identify gaps in branding and differentiation opportunities.

[01] User Research

User Interviews – Gathered insights from both novice and experienced investors about brand expectations.

Surveys – Collected feedback on preferred colors, tone, and visual style that evoke trust and reliability.

Competitive Analysis – Reviewed other financial platforms to identify gaps in branding and differentiation opportunities.

[02] Insights

Simplicity & Consistency

Emotional Connection

Trust & Professionalism

[02] Insights

Simplicity & Consistency

Emotional Connection

Trust & Professionalism

[02] Insights

Simplicity & Consistency

Emotional Connection

Trust & Professionalism

[03 Design Solution]

Modern and Trustworthy Visual Identity

Community and Engagement-Oriented Branding

User-Centric Branding

[03 Design Solution]

Modern and Trustworthy Visual Identity

Community and Engagement-Oriented Branding

User-Centric Branding

[03 Design Solution]

Modern and Trustworthy Visual Identity

Community and Engagement-Oriented Branding

User-Centric Branding

[04] Testing & Iteration

Surveys & Questionnaires: Gather user opinions on logo designs, color schemes, and typography.

A/B Testing: Present different variations of brand elements to target users and measure preference.

[04] Testing & Iteration

Surveys & Questionnaires: Gather user opinions on logo designs, color schemes, and typography.

A/B Testing: Present different variations of brand elements to target users and measure preference.

[04] Testing & Iteration

Surveys & Questionnaires: Gather user opinions on logo designs, color schemes, and typography.

A/B Testing: Present different variations of brand elements to target users and measure preference.

[Outcome]

Strong Brand Recognition
Trust and Credibility
Consistency Across Platforms

[Key Learnings]

Simplification is key

Users value a quick and easy process, especially on mobile.

Simplification is key

Users value a quick and easy process, especially on mobile.

Simplification is key

Users value a quick and easy process, especially on mobile.

Iterative testing pays off

Regular testing uncovered hidden issues and ensured the design met user needs.

Iterative testing pays off

Regular testing uncovered hidden issues and ensured the design met user needs.

Iterative testing pays off

Regular testing uncovered hidden issues and ensured the design met user needs.

Details matter

Small refinements, such as consistent visual elements and optimized digital presentation, had a significant impact on strengthening the brand identity.

Details matter

Small refinements, such as consistent visual elements and optimized digital presentation, had a significant impact on strengthening the brand identity.

Details matter

Small refinements, such as consistent visual elements and optimized digital presentation, had a significant impact on strengthening the brand identity.

Select this text to see the highlight effect

Create a free website with Framer, the website builder loved by startups, designers and agencies.